Charleen Lim

Charleen Lim is KIN’s dynamic and creative Marketing Coordinator. With a diploma in Mass Communications and a bachelor’s degree in Media & Communications, she specialises in developing compelling marketing collateral and managing digital platforms with a focus on authenticity and audience engagement. Having worked across both Australia and Singapore, Charleen has contributed to a range of impactful marketing initiatives throughout her career.

Charleen embodies KIN’s values by prioritising teamwork and exceptional project delivery. Guided by her motto, “Happiness comes first!”, Charleen nurtures a positive and inclusive work environment. Her passion for content creation pushes her to find innovative ways to engage audiences and enhance brand presence. With a keen understanding of social media dynamics, Charleen intuitively crafts content that resonates with diverse audiences.

Outside of work, Charleen enjoys fashion, traveling, and coffee. She draws inspiration from meeting new people and hearing their stories, gaining creative insights from the variety of experiences she encounters. Alongside her partner, she enjoys exploring the latest food trends and trying new cuisines. Whether discovering a new culinary craze or diving into her next creative venture, Charleen’s enthusiasm and curiosity are at the core of everything she does.